Jaco Clothing is an action sports lifestyle brand that creates innovative, authentic apparel and accessories that deliver the same founding elements as the athletes who wear them: respect, strength, courage, and tenacity. Jaco is pronounced as it would be in Brazilian Portuguese. The “J” sounds like “si” in the word Persia, the “a” sounds like the “a” in automobile, the “c” is pronounced like “k”, and “o” is pronounced as the “o” in the word go. Each character represents a separate brand element: J = Respect; respect for one’s self, others, and the environment A = Strength; strength in mental fortitude that translates itself into the capabilities and accomplishments C = Courage; courage to do what other’s only dream of doing O = Tenacity; tenacity with the ability to view failure as a valuable part of the journey
